Inverse Graffiti
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Reverse graffiti advertisingReverse graffiti · San Francisco

We clean the whole block. Except one square.

This square stays dirty. It's yours.

We power-wash a San Francisco sidewalk clean, then wash your logo into the one square we leave dirty.

Claim your square How it works

01 How it works

Graffiti adds.
We subtract.

Reverse graffiti makes an image by cleaning, not painting. Here's how we turn a dirty sidewalk into your ad.

  1. 1

    We clean the block.

    We power-wash a busy stretch of sidewalk near you.

  2. 2

    We leave one square dirty.

    Just one. That's your spot.

  3. 3

    We wash in your logo.

    Water through a stencil. Nothing else.

02 Clean by design

Cleaning the streets creatively.

Every ad we make leaves the street cleaner, and we do the work responsibly.

  • Just water

    No paint and no stickers. Nothing is added to the sidewalk.

  • The whole block

    We clean the entire sidewalk, not just your square.

  • Done with care

    Efficient equipment, early starts, and we tidy up as we go.

  • Naturally temporary

    Your square fades back into the sidewalk over time.

03 Made for

Moments that need foot traffic.

  • Grand openings
  • Product launches
  • Events & conferences
  • Pop-ups
  • Wayfinding

04 FAQ

Quick answers.

What is reverse graffiti?

An image made by cleaning a surface instead of painting it. We wash your logo into a dirty sidewalk square using a stencil and water.

What do you use?

Water and a stencil. No paint, no stickers, and nothing is added to the sidewalk.

How long does it last?

It fades naturally over time as the square blends back in with the rest of the sidewalk.

What can you stencil?

Logos, names, social handles, and short web addresses. Bold, simple designs work best.

How much does it cost?

Every project is quoted individually, based on location, size, and number of squares. Tell us what you have in mind and we'll send a quote.

Where do you work?

San Francisco.

05 Get a quote

Claim your square.

Tell us about your brand and where you'd like to be seen. We'll send you a custom quote.

Or email cleanthestreets@inversegraffiti.com